THE PRINCE OF FITNESS GREG PLITT
There are a lot of amazing fitness personalities and fitness modes in the industry that have done amazing things that deserve their just due. First of all, I don’t gain anything by writing this article or giving exceptional mention to this individual. And I don’t believe in kissing anybody’s butt for the sake of doing it. Most people who know me, know I just call it like I see it and give credit where credit is due.
In the fitness industry, there are a lot of people who are competitive and have aspirations of being one of the top fitness models in the world or possibly being the top person in the industry. The top fitness model in the world, male or female, is Greg Plitt. In fact, I don’t even think it’s close; I mean there’s Greg Plitt, and then there is everybody else in the fitness industry. He is in his own league of his own and I don’t think he can be compared to anybody. What he has done in 5 years, purely as ‘fitness cover model’ period, and nothing else, is absolutely astronomical and unreal. I don’t think there is one fitness model, past or present, that has done over 100 fitness magazine covers in a 5-year period. That has to be some record there in itself.
It’s not the covers and it’s not the endorsement contracts, it is everything I just mentioned. But more importantly, it’s how many people he has influenced globally. His membership site is the most successful membership site in the fitness industry and it has influenced thousands of people all over the world to attain their fitness goals. Out of all the current fitness models, he has been sponsored longer than anybody with over 5 years being associated with the same supplement company, MET-Rx.
I think whenever there is new guy with a great face and body; everybody wants to say he is the next Greg Plitt. How many times have we heard that? Well, there is never going to be another Greg Plitt, ever. And the reason why is because his work ethic is second to none and he doesn’t seem to be slowing anytime soon. The man has averaged one cover a month in some parts of the world for 5 years, which is a record in the industry. There are some fitness models that have had a great year or two and have landed 7 covers in a year or even 10 covers in one year, but that doesn’t make you the #1 fitness model in the industry just because of one successful cover year.
It’s not just about covers, as so many fitness models tend to think. It‘s about creating a body of work consistently that stands over time and people can be inspired and motivated by it. It’s about being more than just a model; it’s about being an entrepreneur and having the ability to turn those covers and exposure into some type of reasonable capital. I wrote an article called “Quantification of a Top Fitness Model” and some fitness models took offense to that because I said that being a top fitness personality is more than just having some abs, some covers and great smile.
I always like to use famous athletes as an analogy when I speak because I love sports and I am a sports historian. I remember the great Jerry West said it best during the early 90’s. He said, “Michael Jordan has become a victim of his own success,” and that is the reason why he stays so isolated from people. Now, I am not saying that Greg is “Michael Jordan”, but within the fitness industry he is. I think Greg is a victim of his own success. He has had so much success in the industry that people hate on him, particularly because they want to take his spot and want to have his success. Unfortunately, Greg is one of the very few people that figured out the fitness game, perfected it, and has taken it to another level where few will ever achieve.
I remember former NFL Pro receiver, Sterling Sharpe, was interviewed back in the 90’s. I’ll never forget this interview and what he said when he came into the NFL. People claimed that he would be the next Jerry Rice. Jerry, being a very proud person, heard this from many NFL analysts that Sterling is probably the best receiver in the game. Jerry was outraged that this new guy, who just came in the league, was being crowned as possibly the best receiver, despite the fact he hasn’t done anything yet comparatively to Rice. Sterling said that fueled Jerry Rice to continue to work even harder at practice when he heard this and I believe that year he had his best year statistically ever as a receiver. There were a lot of unbelievable receivers that have come in the NFL that had the potential and talent to be as great as Jerry Rice, but they didn’t have his work ethic and that is why he is the best ever. Even today, nobody has ever come close to his receiver numbers. And I use this analogy with Greg Plitt.
There are a lot of great marketable top fitness models, but I don’t believe that anybody will touch his numbers as a cover model. I think when people start crowning other people as #1, it fuels Greg and motivates him to continue to crush the industry with his face all over the covers of magazines worldwide. You look in the stands right now as we speak and this guy is not slowing down when it comes to magazine covers. With all the success he has had, he still isn’t satisfied and I think that is why he will be the best in the fitness industry until he retires. Michael Jordan was the best player in the NBA until he decided he didn’t want to do it anymore and same thing goes with Greg.
This is a tip to all aspiring fitness models and the top ones too: “Being able to be perceived as a fitness personality or fitness icon is more than just having great abs or being the most ripped or even winning a competition. It is about having the ability, platform and network to influence thousands to millions of people consistently. This comes from having some type of intellect and education that allows you to brand yourself in way where people will follow what you say and what you do. You cannot put a price tag on that type of power and influence, and very few possess that in this industry.” This is what embodies Greg Plitt and why he is the #1 fitness icon and fitness personality in the world today. It is not even a debate, honestly!
Photo By: BillyBow Photography
ABOUT THE WRITER: Obi Obadike is a Telly Award winning TV host and author. He is the current co-host of a national syndicated health TV show called Lifestyle Magazine. Obi Obadike is a Telly award winning TV host who has authored more than 100 articles for fitness magazines and fitness sites.